Versace deciding to ban the use of real animal fur
Versace’s announcement follows a string of high fashion brands also deciding to ban the use of real animal fur. Joining a growing list of designers, Versace is the latest luxury fashion brand going fur-free.
Designers like Michael Kors have pledged never to use it again.
Christopher Kane almost broke the internet with his fur-lined Crocs. Last fall, during London Fashion Week, animals defenders were able to discourage furriers.
“Too common in the fur trade.
Prada should be fur-free instead of suffering the extreme suffering of the animals that are.”
Says Joh Vinding, president of the Fur Free Alliance.
“More and more major brands are replacing animal fur with alternative materials.
Prada should follow this example.”
Says Thomas Pietsch, Wild Animal Expert at FOUR PAWS.
Versace joins a number of other high-fashion labels that have committed to using faux alternatives.
As Ralph Lauren, Stella McCartney, Armani and Hugo Boss.
Donatella Versace has revealed that her eponymous luxury fashion label will stop using real animal fur in its products.
Very good news to Versace deciding to ban the use of real animal fur !
High fashion brands that are now fur-free
As the luxury industry continues to cut back in its fur use, see an updated guide on the high fashion brands that have officially gone fur-free below: Meanwhile, brands like Stella McCartney, Tommy Hilfiger, Ralph Lauren, Vivienne Westwood, and Calvin Klein have been fur-free for years now paving the way for more high fashion brands to follow suit.
Although the designer expressed her disdain for using real animal fur in the future, the brand has yet to formally announce its decision to stop the production of fur products.
An updated guide on which luxury fashion brands are now fur-free.
It’s easy to imagine a scenario in which progressive designers uncomfortable with the idea of killing animals for fur may work with a material like Petite Mort’s.
Nutria fur, which, according to the Fairchild Dictionary of Fashion, has a velvety appearance after long guard hairs have been plucked, with colors ranging from cinnamon brown to brown with gray stripes,” was once worn by Greta Garbo and Elizabeth Taylor , and had another moment in the fashion spotlight in 2010, when it appeared in collections by designers such as Oscar de la Renta and Billy Reid.
The International Fur Trade Federation says that around 15 percent of fur comes from animals such as beavers, raccoons, foxes, coyotes, and muskrats that are wild, as opposed to farmed.
Versace follows fellow Italian brands like Giorgio Armani and Gucci who have deciding to ban the use of real animal fur.
Versace Bids Farewell to Fur: “I Don’t Want to Kill Animals to Make Fashion” Brussels, 6. September 2018 – International animal welfare organisation FOUR PAWS has joined the Fur Free Alliance (FFA) to launch a new campaign urging fashion brand Prada to adopt a fur-free policy.